To support IHG's promotion of its business in Hong Kong, we participated in planning and producing a three-episode social media video series - “My Date with Hong Kong”. With a girl's perspective while strolling in the city, the video leads the audience from three themes of art, shopping, and natural sceneries in Hong Kong to inspire people to choose the appropriate hotels and travel routes. The videos can not only satisfy the audience's yearning for the cultural life of Hong Kong, but can also introduce the local hotel services in an unconventional way.
PLANNING / SCRIPT CREATING / PRODUCTION